Tricker PR delivers high profile, sustained results for business to business clients.
Securing high profile media exposure, direct mail campaigns, e-communication, B2B social media, marketing materials and websites all within the framework of a dynamic strategy, Tricker PR generates high profile outcomes for clients.
Grampian Awards for Business Enterprise
Since 2002 Tricker PR has handled the PR for the Grampian Awards for Business Enterprise with the objectives of pre promoting the awards to stimulate entries, updates on entries, finalists and winners. Ensuring that the key sponsor - the Royal Bank of Scotland – is included in the resultant coverage is critical.
The value of the media coverage has increased year on year, and for the 2010 event, Tricker PR introduced a social media campaign too. Coverage of the awards is now available through a You Tube Channel. More than 50 pieces of coverage were gained in 2010 including television.
A limited photography budget is available for images of the finalists, so Tricker PR arranges two session times for finalists to attend to create an image bank for the awards. Each finalist is photographed at the champagne reception in front of the branded backdrop and also on stage receiving their certificates and awards. These are issued to the daily papers during the event to accompany the embargoed release which is sent out early on the day of the event.
Key note speakers – previous ones have included Karren Brady, Nick Leeson and Simon Woodroffe – are profiled and media interviews lined up on the day.
Post event work includes making sure that the trade press for all winners receive releases and images.