is a highly creative, award winning PR agency specialising in fast-moving media relations for a wide range of business to business (B2B) and consumer clients (B2C).
Tricker PR has variously been described in the media as: "Indefatiguable and Enthusiastic PR" The Scotsman, "Terrifyingly switched on PR" The Daily Express, "Top Scots PR" The Daily Record. This small selection of the company's portfolio of consumer work shows why...
Royal Deeside and The Cairngorms
Project managing the set up of the Royal Deeside and The Cairngorms Destination Management Organsation in its early days on behalf of Scottish Enterprise, before a team was in place for the DMO, Tricker PR has had a long relationship with the initiative.
Creating a marketing strategy for the DMO with well researched and clearly identified target segments, led to the marketing action plan to attract more visitors to the Royal Deeside and the Cairngorms.
Working with web designers at Blue Square, Tricker PR implemented a very short lead time series of projects to kick start the website visits, by developing new content and setting up data capture. This activity raised the numbers of registered visitors from less than 10 to more than 1500 in four weeks. Benefits cards for visitors, an initiative to help members’ staff training by giving more local product knowledge, an online image gallery and a members’ only section to the site were all delivered in a six week period.
Consumer and corporate PR for the DMO is also handled by Tricker PR. Press and familiarisation visits by UK journalists are undertaken and the company also assists with event organisation for members’ events.