is a highly creative, award winning PR agency specialising in fast-moving media relations for a wide range of business to business (B2B) and consumer clients (B2C).
Tricker PR has variously been described in the media as: "Indefatiguable and Enthusiastic PR" The Scotsman, "Terrifyingly switched on PR" The Daily Express, "Top Scots PR" The Daily Record. This small selection of the company's portfolio of consumer work shows why...
Swamp Soccer 2007
Enthusiastic at the sterling job Tricker PR made at gaining coverage for Swamp Soccer 2006, organisers approached us to promote the 2007 tournament with an emphasis on receiving television coverage and attracting 20% of the teams from outside Scotland.
Swamp Soccer, six-a-side football on a pitch made entirely of mud, obviously makes for some interesting visuals so Tricker PR approached the campaign with this in mind. Undertaking a targeted and highly creative PR strategy, the campaign consisted of a series of releases including long lead ...what...s on... coverage in relevant publications, one-to-one selling-in of targeted television opportunities and a variety of features in men...s interest magazines. It proved extremely effective to offer media trips to Dunoon, where the event is held, to sample and film Swamp Soccer matches in advance of the actual tournament.
Tricker PR was successful in generating 9 pieces of television coverage including BBC Breakfast News, BBC World, Scotland Today, The Paul O...Grady Show and Sky News as well as BBC News 24, Blue Peter and CNN News. Coverage also took the form of 23 newspaper features, 2 men...s interest publications, 8 pieces of radio coverage and 38 online pieces. A total of 80 pieces of coverage was achieved in six weeks.
Of Tricker PR...s work, Stewart Miller said, ...I have to say that Tricker PR is one of the best public relations companies I have had the pleasure to work with. The company personnel are always enthusiastic and passionate about the business, they understand your requirements and always come up with creative and effective solutions, and most importantly they deliver results. Without Tricker PR, Swamp Soccer would have never achieved so much in such a short space of time.
"Personally, I am delighted with the company, and I will continue to utilise their services for Swamp Soccer and any other project I am involved in."
Registration had to be closed for Swamp Soccer 2007 when 48 teams registered, as accommodation in the area was fully booked.
Teams from Australia, England, Ireland, Wales, Finland, Germany, Belgium, France, Estonia and Scotland all took part 50% of all teams registered were from outwith Scotland, which was 30% above the target.