is a highly creative, award winning PR agency specialising in fast-moving media relations for a wide range of business to business (B2B) and consumer clients (B2C).
Tricker PR has variously been described in the media as: "Indefatiguable and Enthusiastic PR" The Scotsman, "Terrifyingly switched on PR" The Daily Express, "Top Scots PR" The Daily Record. This small selection of the company's portfolio of consumer work shows why...
Visit Arran
Visit Arran set a brief to ensure that the unique micro climate on Arran be a main focus of their campaign. ‘Island Time In No Time’ was the strapline and the scenery of Arran was also to be given consideration in the launch imagery.
Tricker PR used a former Miss Scotland to ‘tempt’ the media to Arran. Posing her in her ‘tartan Aloha grass skirt’ linked Scotland with the tropical theme. In order to make the trip to Arran as easy (and appealing) as possible for the central belt media, Tricker PR organised for a power boat transfer from Ardrossan to Brodick to encourage take up. ‘Tartan grass skirts’ and ‘leis’ made of thistles and heather were hand made by Tricker PR staff to contrast the tropical microclimate with traditional Scottish scenery and give a quirky picture.
Following the launch, we worked with the Destination Management Organisation Visit Arran to further promote the island with press trips and features securing significant media coverage over a six month period.
The Aloha Girl photoshoot received a PRide award for the Best Use of Photography.