is a highly creative, award winning PR agency specialising in fast-moving media relations for a wide range of business to business (B2B) and consumer clients (B2C).
Tricker PR has variously been described in the media as: "Indefatiguable and Enthusiastic PR" The Scotsman, "Terrifyingly switched on PR" The Daily Express, "Top Scots PR" The Daily Record. This small selection of the company's portfolio of consumer work shows why...
Whisky Coast
Sixteen whisky distilleries on the west coast of Scotland joined forces to establish and promote Scotland’s west coast as The Whisky Coast. By pooling resources they aimed to target high spending visitors from the UK and whisky enthusiasts worldwide. A high profile media launch was required to unveil the new Whisky Coast brand and to promote the website as the main point of contact for finding out more. This was to be followed up my additional PR activity.
An eye-catching photo opportunity which linked to the brand values of the dram(a) of the whisky coast was created to illustrate the concept of the Angel’s Share – the % of whisky which evaporates into the atmosphere each year of maturation. The launch alone was covered by a range of media including STV News, The Scotsman, The Herald, The Sun, The Press and Journal, The Sunday Times, The Sunday Express
This was backed up with a campaign of press trips, features and profiles which gained the targeted media coverage which was required.